I used project management tools like Asana to create & maintain our quarterly roadmap of products and features.

I set up user flows with custom events & properties using tools like Mixpanel and Log Rocket to track platform usage and behavior. These funnels would allow us to identify key areas of churn on our platform, and helped us increase the conversion rate of campaigns being created on platform significantly over time.

When revamping our platform, I created detailed user flow charts & sitemaps to showcase the customer journey start to finish.